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Increasing Sales By Selling Online: Part 1 – E-Commerce Platforms

Increasing Sales By Selling Online: Part 1 – E-Commerce Platforms

Increasing Sales By Selling Online: Part 1 – E-Commerce Platforms

There’s never been a better time for product sellers to expand their reach by venturing into the online arena. While the bricks and mortar approach to selling will always be viable, it’s incumbent on retailers to broaden their horizons and increase their sales by selling online. As with any business expansion, it’s not necessarily an easy task; however, with the proper tools and eye-catching web design, jumping into the eCommerce ring is a vital actionable step in any enterprise’s growth.

In this day and age, business owners have the benefit of untold number of sales platforms with which to showcase and sell their products. In this article, we’ll discuss three of them – what they are, their features, and their overall benefits to the user.

eCommerce Platforms To Bring Your Sales To The Next Level

#1. WooCommerce

Millions of websites rely on software called WordPress to run their sites. It has become the de-facto standard content management system for small to medium-sized websites, and web designers around the globe love it not only for its features but for its customizability. Vast array of plugins are available, many offering a host of eCommerce tools. One of these plugins, WooCommerce, has taken the online sales community by storm. This online sales platform is owned by WordPress itself and can quickly turn any WordPress –driven site into a powerful sales force owing to its wide range of features and specialized add-ons. The core software is free to use, however, some additions and customizations incur a cost. Nearly half a million businesses sell their wares via WooCommerce sites, from simple one-product operations to large enterprises. The beauty of WooCommerce is that it can be incorporated into any website theme, and can benefit from stunning web design. From product catalogs through to complete shopping cart solutions, WooCommerce is a powerful tool to help businesses increase their sales and thrive online.

#2. Magento

One of the most popular stand-alone eCommerce software suites is Magento. This platform is partially owned by eBay and comes in two offerings – a free, “community” version and a paid “enterprise” version. The level your business requires depends on the features you need, as some specialized features are only available in the enterprise version. It incorporates a powerful chest of tools and themes, all customizable and ready to be optimized for your needs by your web designer. It offers all the necessities – product showcasing, payment gateways, shopping cart functionality as well as back-end inventory tracking and accounting integrations. Magneto is a state-of-the-art online sales platform that will help any business expand their online sales reach.

#3. Shopify

Shopify is a tool that brings selling into the social eCommerce age. Part online store, part social platform, Shopify adds online sales flexibility geared towards a mobile-enabled crowd. Web designers can create a beautiful, fully-functional online store that is specially geared toward mobile devices and has the added benefit of tapping into Shopify’s existing user base. In addition to online functionality, merchants can choose to use Shopify as their point-of-sale system for their physical locations as well. Offering a complete A-Z sales solution, Shopify has helped millions of merchants reach their online expansion goals.

E-Commerce Conclusion

We are in the eCommerce age, and there’s no reason why product merchants shouldn’t expand their sales by branching out online. These three platforms are but the tips of the iceberg yet represent powerful selling tools to bring your sales to the next level. Talk to your web design expert and discover for yourself the power of online retailing.

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