What is SEO?
What is Search Engine Optimization (SEO)?
SEO (search engine optimization) is a hot word around the internet marketing world these days. Every where you look for marketing solutions, SEO will most likely be brought up at some point. But what exactly does SEO do for your business?
SEO is a broad term covering multiple techniques to drive up rankings in search engines such as Google. The more effective your SEO, the higher your site will be when people search for key words related to your site and thus you are more likely to attract visitors. An expensive website isn’t worth very much if SEO isn’t up to par. Without proper SEO your organic views, basically viewers who came across your site during their searches and browsing, will be very low, relying on word of mouth to promote your website. You shouldn’t have to do all that, not when your website can basically promote itself with top quality SEO!
As we mentioned, SEO is a very broad term. There are many methods of SEO and a true specialist can blend them together to create an optimization unique to your company’s target audience. Search engine optimized content is a good first step. Optimizing your content means in simple terms, strategically placing highly searched key words related to your business throughout your website’s content. If your content is optimized by a specialist you don’t need to worry about a thing, all the research into keyword and phrase statistics will be taken care of.
Backlinks and SEO
Another method used in SEO is the creation of backlinks. Backlinks refer to anywhere on the internet that directs viewers to a page on your site. How many backlinks refer to a page is one of the factors used by sites like Google to determine the popularity of content. Backlinks are basically ranked like votes, with each backlink representing a vote for the destination page. The key is to establish quality backlinks on reputable sites with content relevant to your page. These quality links are worth more to search engines when they calculate your final “score”.
Improving the title tag and meta description to contain popular keywords associated with your business’s subject matter can improve your search ratings as well. When search engines send “spiders” to crawl through the source code of your website, keywords can help them categorize your pages and match them up with searches. If a search engine can’t easily categorize your pages they can’t be displayed even if your content is just what a searcher is looking for.
Global, National or Local SEO?
There are various methods of optimization depending on details regarding your target audience. If your business depends on clients coming in to a store front from a local area, then local optimization would be your best bet. However, if you rely on internet sales and desire an international client base then consider global optimization. These are important things to consider when talking to an SEO specialist, otherwise you may end up with a high quality job but ill suited for the needs of your company.
The best way to make sure you are using SEO to make the most out of your website is to design the site with SEO in mind. Our specialists can help you to incorporate the best SEO options for your site right from the start! Even if your site is already up and running, SEO can always be improved upon and we are more than happy to help you overhaul your current site for maximum results. People are looking for your website every day, make sure they can find it!